Home » About Us

About Us

The Beginnings

When migrating from Switzerland in 2008, we were both Chinese medicine practitioners and brought with us strong beliefs on herbal products and herbal dispensing standards. This originated from our home country not allowing any practitioners (including medical doctors) to dispense anything from their clinic premises. Our background naturally equipped us with the knowledge and expertise we needed to set up our business.

The Progress

Our humble beginnings and meeting a profession open minded to our idea let us progress to premises that allowed us to apply for a GMP (Good Manufacturing Practice) license, a huge milestone for our small operation. The requirements of a license then provided us with an opportunity to streamline our processes and implement a quality management system. This system and standard operating procedures that are part of it, allow us to produce consistent high quality products that meet consumer expectations.

The Future

With almost 10 years in the industry, we have accumulated experience and expertise in sourcing herbal products, managing stock, packaging and labeling as well as running a small business in the Australian landscape, this includes running a successful Chinese medicine clinic.

Additionally, we have come to know some of the challenges that our industry faces and are deeply committed to help solve those troubles. This is the reason that we are actively involved in creating an environment that is both inspirational and supportive of practitioners and the industry as a whole. We believe that makes us different from other dispensaries in Australia. Simply stay in touch and we happily keep you in the loop!

The Importance of “Safflower”

Safflower is one of humanity’s oldest crops. It is an annual and robust plant, native to arid environments with a long dry seasons. Traditionally, safflower was grown for its seeds, and used for colouring and flavouring foods and making red and yellow dyes. In recent years, the plant has been cultivated mainly for the vegetable oil extracted from its seeds. In Chinese herbal medicine, safflower is called Hong Hua (Carthamus tinctorius L.) and the petals are used in patterns of blood stasis. It harmonises with its slightly warm and acrid flavor, dispersing ‘red’ as it enters the blood stream and soothes the liver. It provides fast relief as its effect on the movement of blood is rapid – stasis is transformed and pain is stopped.

The Safflower Team

Brigitte Linder


Brigitte is the heart and soul of Safflower. She is responsible for marketing and sales as well as running the Safflower Clinic. Her global expertise in dispensing started in 2004 when she was asked to work for one of the top three dispensaries in Switzerland whilst continuing her path as lecturer and Chinese medicine practitioner. Establishing Safflower has allowed her to progress as a practitioner and combine an array of talents in marketing, sales and quality assurance. Her Swiss heritage coupled with a creative approach and a tad of stubbornness allows her to overcome challenges and support others in a positive way. Running her own business was always a goal, she considers it as a blessing to have been able to build Safflower from the ground up.  Brigitte considers it her duty and responsibility to empower and encourage others, practitioners or patients. Brigitte has published her first book (Chinese Medicine Practice Success) in May 2019.
Hans Seiwald

Production Manager

Hans is a one of the founders of Safflower. He also is a trained Chinese Medicine practitioner and has a passion for nature. His background in perennial herb growing and landscaping makes him the perfect man for stock management. He also has a deep knowledge of GMP (Good Manufacturing Practice) and IT (Software) because he likes attention to details. He brings extensive knowledge and expertise also in liaising with regulatory authorities. Hans can assist you with anything in relation to products, online platform or regulatory questions. Rest assured that he is happy to help and support you in any way he can!
Angela Wishart

Dispensing Assistant

An integral part of our team, Angela’s thorough and precise approach to work aligns with Safflower’s high operating standards. Angela is passionate about nature, health and well being. She loves her job because she is constantly around herbs, their scent and aromas as well as their colors. If you get the opportunity to talk to her on the phone, you will be greeted by her charming Minnesota accent.

Samantha Farrell

Dispensing Assistant / Marketing

Sam has a keen interest in nutrition particularly and embraces natural medicines. She likes to draw on her expertise in manufacturing whilst continuously evolving and learning.  You might have spotted her emerging talents in design and marketing. Her efforts always embrace to serve the best for everyone and she is a quick problem solver. She likes to spend time in the kitchen and nature and is constantly improving her way of balancing life.

 For information about our great products, please visit the “Ordering and Products”  page.

FREE Samples!

No more headaches with running your dispensary.

Order your FREE liquid extract sample today!